EMAIL CLEANED MAILCHIMP HOW TO
If your email is in the mailing system, find out how to export the database first and save it on your computer.įollow these steps to clean up your email list: 1.
Note that to get through the scrubbing process, you must have your email list in a file format, preferably CSV. You will need several tools to scrub your email list, especially if you are working with larger databases. All you need is consistency and diligence. The email-scrubbing process is straightforward and doesn’t require specific skills or creativity. This way, you may check off all the bouncing and invalid addresses and test out different creatives without burning your primary server reputation. Run all your experiments here before moving good addresses to the network or service you usually employ. Set up a new account on Mailchimp, SendGrid, or similar platform for testing purposes only. If this is your first time cleansing an email database, you may want to run it from a “disposable” mailbox first. Now, how do you scrub your list? What’s the best way to do it, and what tools will you need? Let’s look at that next. To get better results, remove spam traps and risky addresses from your list before sending emotional “We miss you” messages. You are running a reengagement campaign.If you are moving to a new CRM (customer relationship manager) or ESP (email service provider), or modifying your CDP (customer data platform), clean up your email list to ensure that you don’t jeopardize your updated platforms by carrying over bad data from the old ones. As a result, you could risk violating spam laws or having your messages marked as spam. This is particularly true if you don’t know how the previous owner collected the addresses or whether they obtained permission from the subscribers. And if you can’t get in touch with them, it’s best to remove them from your list entirely to be sure that everyone on your list is who they say they are.
EMAIL CLEANED MAILCHIMP UPDATE
If you notice changes in any of your subscribers’ information, contact them and update your records. It’s essential to identify and address the issue to stop your emails from going to spam. There are several reasons why people may send these. Just remove these from your list while working on growing your list simultaneously. This is a sign that your content is no longer relevant to them. A soft bounce is due to a lack of space in the recipient’s inbox and, thus, temporary hard bounces are permanent, as in the case of a false email, deleted email, or address typo. There are hard and soft bounces - the former need to be removed at once, while the latter can be worked with and reengaged. But be cautious as not all bounces are similar. A high bounce rate indicates that you have invalid or inactive addresses on your list. If fewer people are opening and clicking through your emails, it could be because they’re no longer interested in receiving them. If you’re experiencing a decline in the percentage of emails successfully delivered to recipients, it’s likely because you have inactive or invalid addresses on your list. Final thoughts When do you need to scrub your email list?Īside from regular maintenance scrubbing, these red flags point to a need to clean up your email list as soon as possible:
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